Buyer Decision-making: What You Don't Know Is Costing You Winnable Deals

Learning solution providers are in trouble. NPS scores are falling across the industry. Provider/buyer divorce rates are at an all-time high. That’s enough to scare anyone. But the real reason you should be scared is you don’t know why buyers are so fed up.

Why are buyers so frustrated with providers? Where did your pipeline go? And why is it so hard to close new deals? Most solution providers don’t have answers to these questions, but the analysts at Brandon Hall Group do. Our decades of experience leading evaluations and selections worldwide, combined with our extensive coverage of providers and buyers, bring us to the conclusion that learning providers have a massive blind spot.